Delta knows direct mail. And can help you navigate the ins and outs of mailing to a donor list you created, a selection of data that was purchased or an entire postal route through every door direct mail.  Below are 10 reasons why choosing direct mail is a must for your marketing campaign.

1.     Reach YOUR audience! Direct mail is highly targeted. Each campaign can be tailored for a specific audience- including specific voting districts. This limits wasteful spending on voters who might like you, but can’t vote for you.

2.     Personalize it! Instead of a generic greeting, affordable variable data allows you to address your audience by name therefore engaging them in the campaign and attracting their interest in your mail piece.

3.     It passes the touch test. Because mail is tangible, and your audience can physically touch it, it is perceived as more reliable and trustworthy.

4.     It’s safe. Email messages can contain mal-ware, viruses and other harmful things for your computer. They can also put you in Spam and never see our message again,  With Direct Mail, they have to look at your piece before tossing it giving you an improved chance of being looked at.

5.    You control the cost! Direct Mail does not always have to be the same size. There are options that are more price conscience than others but if you want something different, the opportunities are endless.

6.     Save a lot on postage! Once you decide on what you are going to mail and who you are going to mail it to, pricing is easy! You can save as much as .30 each piece on postage alone! Even more with carrier route targeting. You can also divide your spending into stages if you want to spread out your budget over time.

7.     It plays well with others. Using a direct mail piece you can steer your audience to your website where they can donate, learn more and volunteer to help with your campaign.

8.     No expiration date. Many people will lay a mail piece to the side that grabs their attention so that they can more thoroughly review it later. This lingering helps you top of mind when it comes to promoting a product or service.

9.     Withstood the test of time. Direct mail has a proven track record. It has been used in so many ways, for so many years, the effectiveness speaks for itself. It offers a great return with negligible cost. 

10.   High return on investment! By including a coupon or special QR code, you will know exactly how many responded to your mailer, allowing you to tweak and adjust your marketing on what your audience is really looking for.

Feel free to call us at 334-271-COPY or stop by 5757-A Atlanta Highway, Montgomery, AL. Our hours are Monday - Friday, 8:30am - 5:00 pm. And remember...Let Delta Do It! Serving the River Region since 1979!